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April 29, 2011

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Alan

A similar, notorious case centering on racism and not sexism is the 'Water Buffalo Incident' http://en.wikipedia.org/wiki/Water_buffalo_incident

Deborah Cameron in 'Verbal Hygiene' has a good piece on how you have to reconstruct the interpretive process in deciding whether offence can be construed.

john

Your "shop assistant" perspective reminds me of the differences in the US between the Northern urban cultures and the South.

The North is pretty much what one would expect; a very strict avoidance of sexist terms and phraseology.

The South tends to be far more informal and one finds plenty of "dears", "honeys" and the like from and to both men and women.

It becomes tough to manage sometimes in a business with Southern and Northern entities speaking to one another.

Virtual Linguist

Thanks to you both for your comments, and for the interesting link, Alan. Language certainly is a minefield!

Social Media Management

It is important to address people, to show our respect to them. But in some western countries addressing people name is not their attitude.

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