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September 23, 2011

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Marc Leavitt

Susan:
These are all portmanteau words which are opaque to the non-cognoscenti. It sounds like the store is trying to legitimize the fashion industry as a profession by using insider jargonto prove its importance(or simply employing the dictionary as a marketing tool).By the way, Trogues won't do for AmE; we call trainers sneakers, and although brogue is used, it's not in the vocabulary of the average consumer anymore.

Virtual Linguist

Thanks, Marc. I think you're right when you say it's a marketing tool, and a way of getting the store's name into the newspapers. Not many people wear brogues here either, although they are considered an example of traditional craftsmanship. For that reason they are generally expensive -- trogues are a cheaper option!

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